---
title: TECTERRA Blog (4)
description: Learn about TECTERRA's programs, best practices, and stories about geospatial technologies.  (4)
---

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## [How to optimize social media: Why it is crucial for brand awareness, and how to do it effectively.](https://blog.tecterra.com/how-to-optimize-social-media)

 Posted [March 02, 2021](https://blog.tecterra.com/how-to-optimize-social-media)  | <https://blog.tecterra.com/tag/advice> **[advice](https://blog.tecterra.com/tag/advice)**, <https://blog.tecterra.com/tag/business> **[business](https://blog.tecterra.com/tag/business)**, <https://blog.tecterra.com/tag/marketing> **[marketing](https://blog.tecterra.com/tag/marketing)**, <https://blog.tecterra.com/tag/positioning> **[positioning](https://blog.tecterra.com/tag/positioning)**

[![How to optimize social media: Why it is crucial for brand awareness, and how to do it effectively.](https://blog.tecterra.com/hs-fs/hubfs/Blog-cover-photo.jpg?width=914&name=Blog-cover-photo.jpg)](https://blog.tecterra.com/how-to-optimize-social-media)

 Social media is not easy to navigate, and using social media can feel like you are yelling into the abyss without any real effect on your bottom line. Asking for help for your social media strategy seems to bring different advice from everyone you talk to – so how do you know what is best for your...

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---

## [Where are they now? Catching up with NORTH51 2020’s speakers](https://blog.tecterra.com/north-51-speakers-where-are-they-now)

 Posted [February 23, 2021](https://blog.tecterra.com/north-51-speakers-where-are-they-now)  | <https://blog.tecterra.com/tag/north51> **[North51](https://blog.tecterra.com/tag/north51)**, <https://blog.tecterra.com/tag/update> **[update](https://blog.tecterra.com/tag/update)**, <https://blog.tecterra.com/tag/industry> **[industry](https://blog.tecterra.com/tag/industry)**, <https://blog.tecterra.com/tag/geospatial-is-everywhere> **[geospatial is everywhere](https://blog.tecterra.com/tag/geospatial-is-everywhere)**

[![Where are they now? Catching up with NORTH51 2020’s speakers](https://blog.tecterra.com/hs-fs/hubfs/Blog-Main-Image%20V2-1.jpg?width=914&name=Blog-Main-Image%20V2-1.jpg)](https://blog.tecterra.com/north-51-speakers-where-are-they-now)

 In February each year, the brightest minds in geospatial technology gather in Banff, Alberta, for the NORTH51 conference. Last year, the 2020 theme, ‘Off the Map,’ represented the continuous evolution of geospatial technology and highlighted the incongruous rise in the reliance on location-aware...

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---

## [2021 Industry Trends and Updates from Jon Neufeld, TECTERRA's CEO](https://blog.tecterra.com/2021-industry-trends-and-updates)

 Posted [February 02, 2021](https://blog.tecterra.com/2021-industry-trends-and-updates)  | <https://blog.tecterra.com/tag/future> **[future](https://blog.tecterra.com/tag/future)**, <https://blog.tecterra.com/tag/geospatial> **[geospatial](https://blog.tecterra.com/tag/geospatial)**, <https://blog.tecterra.com/tag/industry> **[industry](https://blog.tecterra.com/tag/industry)**, <https://blog.tecterra.com/tag/geospatial-is-everywhere> **[geospatial is everywhere](https://blog.tecterra.com/tag/geospatial-is-everywhere)**

[![2021 Industry Trends and Updates from Jon Neufeld, TECTERRA's CEO](https://blog.tecterra.com/hs-fs/hubfs/Main%20Image%20Graphic.png?width=914&name=Main%20Image%20Graphic.png)](https://blog.tecterra.com/2021-industry-trends-and-updates)

 NORTH51 is a time for us to connect and look forward. Unfortunately, this year NORTH51 was cancelled due to the ongoing COVID19 pandemic, so we’re reliving some of the best moments online instead. In this post, I’m going to look forward, and hopefully, we can have a robust conversation online...

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---

## [GHGSat: Satellite Detection of Emissions from Space](https://blog.tecterra.com/ghgsat-satellite-detection-of-emissions-from-space)

 Posted [January 13, 2021](https://blog.tecterra.com/ghgsat-satellite-detection-of-emissions-from-space)  | <https://blog.tecterra.com/tag/entrepreneur> **[entrepreneur](https://blog.tecterra.com/tag/entrepreneur)**, <https://blog.tecterra.com/tag/remote-sensing> **[remote sensing](https://blog.tecterra.com/tag/remote-sensing)**, <https://blog.tecterra.com/tag/technology> **[technology](https://blog.tecterra.com/tag/technology)**, <https://blog.tecterra.com/tag/satellite> **[satellite](https://blog.tecterra.com/tag/satellite)**

[![GHGSat: Satellite Detection of Emissions from Space](https://blog.tecterra.com/hs-fs/hubfs/GHG%20Sat%20(1).png?width=914&name=GHG%20Sat%20(1).png)](https://blog.tecterra.com/ghgsat-satellite-detection-of-emissions-from-space)

 GHGSat, a Canadian based company, has become a global leader in high-resolution greenhouse gas and methane emission monitoring. The company recently launched a new satellite, Iris, with technology that detects emissions from sources 100 times smaller than any other satellite system.

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---

## [Eos Positioning Systems: 2020's Most Disruptive Technology](https://blog.tecterra.com/eos-positioning-systems-2020s-most-disruptive-technology)

 Posted [December 09, 2020](https://blog.tecterra.com/eos-positioning-systems-2020s-most-disruptive-technology)  | <https://blog.tecterra.com/tag/gps> **[gps](https://blog.tecterra.com/tag/gps)**, <https://blog.tecterra.com/tag/mapping> **[mapping](https://blog.tecterra.com/tag/mapping)**, <https://blog.tecterra.com/tag/gnss> **[GNSS](https://blog.tecterra.com/tag/gnss)**

[![Eos Positioning Systems: 2020's Most Disruptive Technology](https://blog.tecterra.com/hs-fs/hubfs/Eos%20Positioning.png?width=914&name=Eos%20Positioning.png)](https://blog.tecterra.com/eos-positioning-systems-2020s-most-disruptive-technology)

 Quebec-based Eos Positioning Systems has built the world’s first device-agnostic Bluetooth® GPS receiver capable of providing submeter, subfoot, and centimeter accuracy to any device, including iPad and iPhone.

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---

## [Meet Erica, TECTERRA'S 2020 Student Leader](https://blog.tecterra.com/meet-erica-tecterras-2020-student-leader)

 Posted [November 17, 2020](https://blog.tecterra.com/meet-erica-tecterras-2020-student-leader)  |

[![Meet Erica, TECTERRA'S 2020 Student Leader](https://blog.tecterra.com/hs-fs/hubfs/Student%20Leadership%20(1).png?width=914&name=Student%20Leadership%20(1).png)](https://blog.tecterra.com/meet-erica-tecterras-2020-student-leader)

 Erica Lemieux’s passion for geomatics grew from her entrepreneurial spirit after establishing an urban farming business in Toronto and seeing the potential of technology for the future. Erica was born and raised in Toronto but came to Calgary as a student in the Department of Geomatics Engineering...

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---

## [GEOMATE:  USING AI TO IMPROVE ACCESSIBILITY AND SAFETY IN CITIES](https://blog.tecterra.com/geomates-ai-helps-improve-accessibility-in-cities)

 Posted [October 27, 2020](https://blog.tecterra.com/geomates-ai-helps-improve-accessibility-in-cities)  | <https://blog.tecterra.com/tag/artificial-intelligence> **[artificial intelligence](https://blog.tecterra.com/tag/artificial-intelligence)**, <https://blog.tecterra.com/tag/entrepreneurs> **[entrepreneurs](https://blog.tecterra.com/tag/entrepreneurs)**, <https://blog.tecterra.com/tag/geospatial-is-everywhere> **[geospatial is everywhere](https://blog.tecterra.com/tag/geospatial-is-everywhere)**

[![GEOMATE:  USING AI TO IMPROVE ACCESSIBILITY AND SAFETY IN CITIES](https://blog.tecterra.com/hs-fs/hubfs/Startup%20of%20the%20year.png?width=914&name=Startup%20of%20the%20year.png)](https://blog.tecterra.com/geomates-ai-helps-improve-accessibility-in-cities)

 Waterloo, Ontario-based GeoMate has developed a new business that uses Artificial Intelligence and infrastructure data to help municipalities prioritize the most-necessary walkway repairs while helping people with physical challenges be more mobile, more safely.

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---

## [MEET KIM KOONS, TECTERRA’S 2020 WOMAN OF IMPACT](https://blog.tecterra.com/kim-koons-2020-woman-of-impactkim)

 Posted [October 15, 2020](https://blog.tecterra.com/kim-koons-2020-woman-of-impactkim)  | <https://blog.tecterra.com/tag/awards> **[awards](https://blog.tecterra.com/tag/awards)**, <https://blog.tecterra.com/tag/celebrate> **[celebrate](https://blog.tecterra.com/tag/celebrate)**, <https://blog.tecterra.com/tag/data> **[data](https://blog.tecterra.com/tag/data)**

[![MEET KIM KOONS, TECTERRA’S 2020 WOMAN OF IMPACT](https://blog.tecterra.com/hs-fs/hubfs/WOMAN%20OF%20IMPACT.png?width=914&name=WOMAN%20OF%20IMPACT.png)](https://blog.tecterra.com/kim-koons-2020-woman-of-impactkim)

 Kim is a business owner, technology expert and mentor; her work on capstone projects, fostering innovation through strategic alliances, and supporting students entering the field shows unparalleled leadership in the geospatial community. Kim Koons is the owner of Tarin Resources, a company that...

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---

## [TECTERRA Award Winners Announced!](https://blog.tecterra.com/tecterra-award-winners-announced)

 Posted [September 17, 2020](https://blog.tecterra.com/tecterra-award-winners-announced)  | <https://blog.tecterra.com/tag/entrepreneurs> **[entrepreneurs](https://blog.tecterra.com/tag/entrepreneurs)**, <https://blog.tecterra.com/tag/grow> **[grow](https://blog.tecterra.com/tag/grow)**, <https://blog.tecterra.com/tag/awards> **[awards](https://blog.tecterra.com/tag/awards)**, <https://blog.tecterra.com/tag/award-winners> **[award winners](https://blog.tecterra.com/tag/award-winners)**, <https://blog.tecterra.com/tag/celebrate> **[celebrate](https://blog.tecterra.com/tag/celebrate)**

[![TECTERRA Award Winners Announced!](https://blog.tecterra.com/hs-fs/hubfs/Awards-2.jpg?width=914&name=Awards-2.jpg)](https://blog.tecterra.com/tecterra-award-winners-announced)

 The TECTERRA Awards were developed to create a platform to celebrate the leaders and technological disruptions in geospatial, and there isn’t a better time to recognize those advancements. Though this year we couldn’t celebrate these successes in person due to restrictions around live events, we’re...

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---

## [TECTERRA Awards Video Announcement](https://blog.tecterra.com/tecterra-awards-video-announcement)

 Posted [July 15, 2020](https://blog.tecterra.com/tecterra-awards-video-announcement)  |

[![TECTERRA Awards Video Announcement](https://blog.tecterra.com/hs-fs/hubfs/TECTERRA_Awards_VideoAnnouncement%20(1).jpg?width=914&name=TECTERRA_Awards_VideoAnnouncement%20(1).jpg)](https://blog.tecterra.com/tecterra-awards-video-announcement)

 The 2020 Awards Winners will be announced via video at 10:00 AM on Thursday, September 17, 2020. We live in an uncertain world right now. With many uncertainties around live events, public health and safety concerns, and travel restrictions, we’ve decided to go digital! The TECTERRA Awards were...

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---

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