--- title: TECTERRA Blog | industry description: industry | Learn about TECTERRA's programs, best practices, and stories about geospatial technologies. --- [![Tecterra](https://blog.tecterra.com/hubfs/TECTERRA_July2019/Images/logo.png)](http://tecterra.com) [CLIENT PORTAL](http://tecterra.com/apply/) - [Blog](https://blog.tecterra.com/) - [Community](https://tecterra.com/programs-community/) - [Academic](https://tecterra.com/programs-academic/) - [Business](https://tecterra.com/business/) - [Blog](https://blog.tecterra.com) [![Tecterra](https://blog.tecterra.com/hubfs/TECTERRA_July2019/Images/logo.png)](http://tecterra.com) [Client Portal](https://tecterra.io/#/) - [Blog](https://blog.tecterra.com/) - [Community](https://tecterra.com/programs-community/) - [Academic](https://tecterra.com/programs-academic/) - [Business](https://tecterra.com/business/) - [Blog](https://blog.tecterra.com) ## [Overcoming the Hardware Hurdle](https://blog.tecterra.com/overcoming-the-hardware-hurdle) Posted [January 09, 2023](https://blog.tecterra.com/overcoming-the-hardware-hurdle) | **[entrepreneur](https://blog.tecterra.com/tag/entrepreneur)**, **[equity](https://blog.tecterra.com/tag/equity)**, **[funding](https://blog.tecterra.com/tag/funding)**, **[investment](https://blog.tecterra.com/tag/investment)**, **[growth](https://blog.tecterra.com/tag/growth)**, **[industry](https://blog.tecterra.com/tag/industry)**, **[hardware](https://blog.tecterra.com/tag/hardware)** [![Overcoming the Hardware Hurdle](https://blog.tecterra.com/hs-fs/hubfs/Blog-cover-photo-2-2.jpg?width=914&name=Blog-cover-photo-2-2.jpg)](https://blog.tecterra.com/overcoming-the-hardware-hurdle) Written by: Masoud Kalantari at The Rubic How we utilized Alberta’s innovation centers to boost our success. Hardware is Hard. Starting a hardware technology startup is more challenging than pure software play in this day and age. The main reasons are apparent. A working prototype in software and... [Read More](https://blog.tecterra.com/overcoming-the-hardware-hurdle) - - --- ## [NORTH51 CONFERENCE CHANGES HANDS TO INDUSTRY-LED GROUP](https://blog.tecterra.com/north51-conference-changes-hands) Posted [December 07, 2022](https://blog.tecterra.com/north51-conference-changes-hands) | **[conference](https://blog.tecterra.com/tag/conference)**, **[North51](https://blog.tecterra.com/tag/north51)**, **[technology](https://blog.tecterra.com/tag/technology)**, **[industry](https://blog.tecterra.com/tag/industry)** [![NORTH51 CONFERENCE CHANGES HANDS TO INDUSTRY-LED GROUP](https://blog.tecterra.com/hs-fs/hubfs/Slider-Image.png?width=914&name=Slider-Image.png)](https://blog.tecterra.com/north51-conference-changes-hands) After four successful years, NORTH51 changes ownership for the fifth annual edition on May 10-12, 2023, at the Rimrock Resort in Banff. [Read More](https://blog.tecterra.com/north51-conference-changes-hands) - - --- ## [TECTERRA's New Mission: A Focus on Community](https://blog.tecterra.com/tecterras-new-mission-a-focus-on-community) Posted [October 19, 2022](https://blog.tecterra.com/tecterras-new-mission-a-focus-on-community) | **[funding](https://blog.tecterra.com/tag/funding)**, **[future](https://blog.tecterra.com/tag/future)**, **[ecosystem](https://blog.tecterra.com/tag/ecosystem)**, **[geospatial](https://blog.tecterra.com/tag/geospatial)**, **[grow](https://blog.tecterra.com/tag/grow)**, **[new](https://blog.tecterra.com/tag/new)**, **[planning](https://blog.tecterra.com/tag/planning)**, **[industry](https://blog.tecterra.com/tag/industry)**, **[programs](https://blog.tecterra.com/tag/programs)**, **[community](https://blog.tecterra.com/tag/community)** [![TECTERRA's New Mission: A Focus on Community](https://blog.tecterra.com/hs-fs/hubfs/New%20Programs.png?width=914&name=New%20Programs.png)](https://blog.tecterra.com/tecterras-new-mission-a-focus-on-community) Today at TECTERRA, we're announcing a new vision and mission concentrated on philanthropic programs with a focus in community, learning, and growth in the geospatial industry workforce. TECTERRA's funding model has changed, and we are no longer receiving funding from government sources. As a result... [Read More](https://blog.tecterra.com/tecterras-new-mission-a-focus-on-community) - - --- ## [\[TECTERRA COMMUNITY BLOG\] Hiring Tech Talent In A Competitive Market](https://blog.tecterra.com/tech-talent-competitive-market) Posted [May 02, 2022](https://blog.tecterra.com/tech-talent-competitive-market) | **[entrepreneur](https://blog.tecterra.com/tag/entrepreneur)**, **[location analytics](https://blog.tecterra.com/tag/location-analytics)**, **[industry](https://blog.tecterra.com/tag/industry)**, **[mapping](https://blog.tecterra.com/tag/mapping)** [![\[TECTERRA COMMUNITY BLOG\] Hiring Tech Talent In A Competitive Market](https://blog.tecterra.com/hs-fs/hubfs/Blog-cover-photo-May-02-2022-05-09-05-00-PM.jpg?width=914&name=Blog-cover-photo-May-02-2022-05-09-05-00-PM.jpg)](https://blog.tecterra.com/tech-talent-competitive-market) Written by: Mike Allan, CEO, Routeique One of the most significant challenges we faced as a new supply chain technology company in Calgary was hiring team members specializing in AI, ML, data science, coding, DevOps, and UI/UX. Often, we were competing for a relatively small pool of candidates both... [Read More](https://blog.tecterra.com/tech-talent-competitive-market) - - --- ## [\[TECTERRA COMMUNITY BLOG\] The Relentless Pursuit of Product-Market Fit](https://blog.tecterra.com/the-relentless-pursuit-of-product-market-fit) Posted [April 05, 2022](https://blog.tecterra.com/the-relentless-pursuit-of-product-market-fit) | **[entrepreneur](https://blog.tecterra.com/tag/entrepreneur)**, **[location analytics](https://blog.tecterra.com/tag/location-analytics)**, **[industry](https://blog.tecterra.com/tag/industry)**, **[mapping](https://blog.tecterra.com/tag/mapping)** [![\[TECTERRA COMMUNITY BLOG\] The Relentless Pursuit of Product-Market Fit](https://blog.tecterra.com/hs-fs/hubfs/Blog-cover-photo-Apr-05-2022-02-08-40-67-PM.jpg?width=914&name=Blog-cover-photo-Apr-05-2022-02-08-40-67-PM.jpg)](https://blog.tecterra.com/the-relentless-pursuit-of-product-market-fit) Written by: Matthew Lowe, CEO & Co-founder, ZeroKey ZeroKey was launched in 2016 with the dream of building a novel human-machine interface so natural and so intuitive that users needn’t spend months learning to use it like they would a keyboard. We dreamt of productivity gains, futuristic gesture... [Read More](https://blog.tecterra.com/the-relentless-pursuit-of-product-market-fit) - - --- ## [Where are they now? Catching up with NORTH51 2020’s speakers](https://blog.tecterra.com/north-51-speakers-where-are-they-now) Posted [February 23, 2021](https://blog.tecterra.com/north-51-speakers-where-are-they-now) | **[North51](https://blog.tecterra.com/tag/north51)**, **[update](https://blog.tecterra.com/tag/update)**, **[industry](https://blog.tecterra.com/tag/industry)**, **[geospatial is everywhere](https://blog.tecterra.com/tag/geospatial-is-everywhere)** [![Where are they now? Catching up with NORTH51 2020’s speakers](https://blog.tecterra.com/hs-fs/hubfs/Blog-Main-Image%20V2-1.jpg?width=914&name=Blog-Main-Image%20V2-1.jpg)](https://blog.tecterra.com/north-51-speakers-where-are-they-now) In February each year, the brightest minds in geospatial technology gather in Banff, Alberta, for the NORTH51 conference. Last year, the 2020 theme, ‘Off the Map,’ represented the continuous evolution of geospatial technology and highlighted the incongruous rise in the reliance on location-aware... [Read More](https://blog.tecterra.com/north-51-speakers-where-are-they-now) - - --- ## [2021 Industry Trends and Updates from Jon Neufeld, TECTERRA's CEO](https://blog.tecterra.com/2021-industry-trends-and-updates) Posted [February 02, 2021](https://blog.tecterra.com/2021-industry-trends-and-updates) | **[future](https://blog.tecterra.com/tag/future)**, **[geospatial](https://blog.tecterra.com/tag/geospatial)**, **[industry](https://blog.tecterra.com/tag/industry)**, **[geospatial is everywhere](https://blog.tecterra.com/tag/geospatial-is-everywhere)** [![2021 Industry Trends and Updates from Jon Neufeld, TECTERRA's CEO](https://blog.tecterra.com/hs-fs/hubfs/Main%20Image%20Graphic.png?width=914&name=Main%20Image%20Graphic.png)](https://blog.tecterra.com/2021-industry-trends-and-updates) NORTH51 is a time for us to connect and look forward. Unfortunately, this year NORTH51 was cancelled due to the ongoing COVID19 pandemic, so we’re reliving some of the best moments online instead. In this post, I’m going to look forward, and hopefully, we can have a robust conversation online... [Read More](https://blog.tecterra.com/2021-industry-trends-and-updates) - - --- ## [Industry News: May](https://blog.tecterra.com/industry-news-may) Posted [June 09, 2020](https://blog.tecterra.com/industry-news-may) | **[industry](https://blog.tecterra.com/tag/industry)**, **[news](https://blog.tecterra.com/tag/news)**, **[recap](https://blog.tecterra.com/tag/recap)** [![Industry News: May](https://blog.tecterra.com/hs-fs/hubfs/Industry_news-2.jpg?width=914&name=Industry_news-2.jpg)](https://blog.tecterra.com/industry-news-may) Here is a snapshot of what happened this month. [Read More](https://blog.tecterra.com/industry-news-may) - - --- ## [\[GUEST BLOG\] MAPSCAPING PODCAST FEATURES ZEROKEY’S HYPER-ACCURATE POSITIONING TECHNOLOGY](https://blog.tecterra.com/mapscaping-podcast-features-zerokeys-hyper-accurate-positioning-technology) Posted [June 09, 2020](https://blog.tecterra.com/mapscaping-podcast-features-zerokeys-hyper-accurate-positioning-technology) | **[technology](https://blog.tecterra.com/tag/technology)**, **[podcast](https://blog.tecterra.com/tag/podcast)**, **[Portfolio Story](https://blog.tecterra.com/tag/portfolio-story)**, **[industry](https://blog.tecterra.com/tag/industry)**, **[mapscaping](https://blog.tecterra.com/tag/mapscaping)**, **[positioning](https://blog.tecterra.com/tag/positioning)** [![\[GUEST BLOG\] MAPSCAPING PODCAST FEATURES ZEROKEY’S HYPER-ACCURATE POSITIONING TECHNOLOGY](https://blog.tecterra.com/hs-fs/hubfs/Mapscap_Zerokey-1.jpg?width=914&name=Mapscap_Zerokey-1.jpg)](https://blog.tecterra.com/mapscaping-podcast-features-zerokeys-hyper-accurate-positioning-technology) Geospatial technology is evolving faster than ever in today’s digital world. Our friends at the MapScaping Podcast shine a spotlight on the amazing things that individuals and companies are doing in the field of geospatial. Last week Matt Lowe, Co-founder & CEO of ZeroKey – a TECTERRA portfolio... [Read More](https://blog.tecterra.com/mapscaping-podcast-features-zerokeys-hyper-accurate-positioning-technology) - - --- ## [Industry News: April](https://blog.tecterra.com/industry-news-april) Posted [May 05, 2020](https://blog.tecterra.com/industry-news-april) | **[industry](https://blog.tecterra.com/tag/industry)**, **[news](https://blog.tecterra.com/tag/news)**, **[recap](https://blog.tecterra.com/tag/recap)** [![Industry News: April](https://blog.tecterra.com/hs-fs/hubfs/Industry_news-2.jpg?width=914&name=Industry_news-2.jpg)](https://blog.tecterra.com/industry-news-april) Here is a snapshot of what happened this month. 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