As a startup or a small business, you are pitching your business or project at every turn. Being able to pitch a project is an art that takes time and practice. Everyone on the TECTERRA team agrees that pitching is a skill, and one that should be learned and practiced. A pitch is a clear and...
Social media is not easy to navigate, and using social media can feel like you are yelling into the abyss without any real effect on your bottom line. Asking for help for your social media strategy seems to bring different advice from everyone you talk to – so how do you know what is best for your...
The season is upon us. A time of tradeshows and events, excitement to connect with customers and vendors, scouring the tradeshow floor for leads, and anxiously anticipating your customer’s reactions as you announce new product launches or improvements. You have invested time and money into...
They are for strategy too! Using a strategy is much like using a map. You can see how you are going to get from A to B, and you can prepare yourself for the journey. If you were to hike a trail, you could pack the proper equipment, train for the climb and ensure you had enough food and water.