You’ve made your website, all your products are displayed and your info is ready for your customers to peruse – Now what? In an online world full of blogs, social media, podcasts, emails, and AdWords; how do you decide where to spend your time?
They are for strategy too! Using a strategy is much like using a map. You can see how you are going to get from A to B, and you can prepare yourself for the journey. If you were to hike a trail, you could pack the proper equipment, train for the climb and ensure you had enough food and water.
You've been asked "what is your plan for bringing your technology to market?" Your commercialization plan should lay it out. Here are a few tips to help you bring the plan together.