--- title: TECTERRA Blog | marketing description: marketing | Learn about TECTERRA's programs, best practices, and stories about geospatial technologies. --- [![Tecterra](https://blog.tecterra.com/hubfs/TECTERRA_July2019/Images/logo.png)](http://tecterra.com) [CLIENT PORTAL](http://tecterra.com/apply/) - [Blog](https://blog.tecterra.com/) - [Community](https://tecterra.com/programs-community/) - [Academic](https://tecterra.com/programs-academic/) - [Business](https://tecterra.com/business/) - [Blog](https://blog.tecterra.com) [![Tecterra](https://blog.tecterra.com/hubfs/TECTERRA_July2019/Images/logo.png)](http://tecterra.com) [Client Portal](https://tecterra.io/#/) - [Blog](https://blog.tecterra.com/) - [Community](https://tecterra.com/programs-community/) - [Academic](https://tecterra.com/programs-academic/) - [Business](https://tecterra.com/business/) - [Blog](https://blog.tecterra.com) ## [How to optimize social media: Why it is crucial for brand awareness, and how to do it effectively.](https://blog.tecterra.com/how-to-optimize-social-media) Posted [March 02, 2021](https://blog.tecterra.com/how-to-optimize-social-media) | **[advice](https://blog.tecterra.com/tag/advice)**, **[business](https://blog.tecterra.com/tag/business)**, **[marketing](https://blog.tecterra.com/tag/marketing)**, **[positioning](https://blog.tecterra.com/tag/positioning)** [![How to optimize social media: Why it is crucial for brand awareness, and how to do it effectively.](https://blog.tecterra.com/hs-fs/hubfs/Blog-cover-photo.jpg?width=914&name=Blog-cover-photo.jpg)](https://blog.tecterra.com/how-to-optimize-social-media) Social media is not easy to navigate, and using social media can feel like you are yelling into the abyss without any real effect on your bottom line. Asking for help for your social media strategy seems to bring different advice from everyone you talk to – so how do you know what is best for your... [Read More](https://blog.tecterra.com/how-to-optimize-social-media) - - --- ## [3 Reasons You Should Submit for Awards Programs](https://blog.tecterra.com/3-reasons-you-should-submit-for-awards-programs) Posted [March 28, 2019](https://blog.tecterra.com/3-reasons-you-should-submit-for-awards-programs) | **[entrepreneur](https://blog.tecterra.com/tag/entrepreneur)**, **[evolution](https://blog.tecterra.com/tag/evolution)**, **[strategy](https://blog.tecterra.com/tag/strategy)**, **[commercialization](https://blog.tecterra.com/tag/commercialization)**, **[marketing](https://blog.tecterra.com/tag/marketing)**, **[awards](https://blog.tecterra.com/tag/awards)** [![3 Reasons You Should Submit for Awards Programs](https://blog.tecterra.com/hs-fs/hubfs/TTA_Social_LinkedIn.jpg?width=914&name=TTA_Social_LinkedIn.jpg)](https://blog.tecterra.com/3-reasons-you-should-submit-for-awards-programs) Industry awards can have a significant effect on your business. Winning or even being shortlisted can create a positive impact and is a great way to showcase your achievements, gain recognition and promote your business by telling its story. [Read More](https://blog.tecterra.com/3-reasons-you-should-submit-for-awards-programs) - - --- ## [TECTERRA’s Recap of MWC Barcelona](https://blog.tecterra.com/tecterras-recap-of-mwc-barcelona) Posted [March 05, 2019](https://blog.tecterra.com/tecterras-recap-of-mwc-barcelona) | **[future](https://blog.tecterra.com/tag/future)**, **[tradeshow](https://blog.tecterra.com/tag/tradeshow)**, **[marketing](https://blog.tecterra.com/tag/marketing)** [![TECTERRA’s Recap of MWC Barcelona](https://blog.tecterra.com/hs-fs/hubfs/D0WYgp2XcAAfGA0.jpg?width=914&name=D0WYgp2XcAAfGA0.jpg)](https://blog.tecterra.com/tecterras-recap-of-mwc-barcelona) TECTERRA’s CEO, Jon Neufeld, got to attend MWC 2019 in Barcelona – the biggest mobile event of the year. Major brands use MWC as a platform to launch new products like foldable screens, robots, and autonomous vehicles. In case you missed it, here a recap: Jon's 6 key themes from MWC2019: 5G is here... [Read More](https://blog.tecterra.com/tecterras-recap-of-mwc-barcelona) - - --- ## [TECTERRA Awards: Open for Nominations!](https://blog.tecterra.com/tecterra-awards-open-for-nominations) Posted [March 04, 2019](https://blog.tecterra.com/tecterra-awards-open-for-nominations) | **[future](https://blog.tecterra.com/tag/future)**, **[strategy](https://blog.tecterra.com/tag/strategy)**, **[commercialization](https://blog.tecterra.com/tag/commercialization)**, **[marketing](https://blog.tecterra.com/tag/marketing)**, **[awards](https://blog.tecterra.com/tag/awards)** [![TECTERRA Awards: Open for Nominations!](https://blog.tecterra.com/hs-fs/hubfs/TTA_Social_LinkedIn.jpg?width=914&name=TTA_Social_LinkedIn.jpg)](https://blog.tecterra.com/tecterra-awards-open-for-nominations) TECTERRA has a unique privilege to see innovative technologies in their infancy, and disruptive waves of change before they begin to occur. We created the TECTERRA Awards several years ago to create a platform to celebrate these disruptions. There are amazing developments happening in Canada, and... [Read More](https://blog.tecterra.com/tecterra-awards-open-for-nominations) - - --- ## [Digital Marketing - where do you begin?](https://blog.tecterra.com/digital-marketing-where-do-you-begin) Posted [March 01, 2018](https://blog.tecterra.com/digital-marketing-where-do-you-begin) | **[strategic planning](https://blog.tecterra.com/tag/strategic-planning)**, **[technology](https://blog.tecterra.com/tag/technology)**, **[commercialization](https://blog.tecterra.com/tag/commercialization)**, **[marketing](https://blog.tecterra.com/tag/marketing)** You’ve made your website, all your products are displayed and your info is ready for your customers to peruse – Now what? In an online world full of blogs, social media, podcasts, emails, and AdWords; how do you decide where to spend your time? 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